What is a trademark and why is it particularly essential when doing business in China ?
A trademark is a distinctive brand or mark used by an individual to indentify that the product or service originate from one and only source. This mark has a value not only to the owner due to its distinctiveness but also to customers who associate this trademark to a specific product or service and therefore have certain expectations towards the company. All kinds of products or services are subject to trademark infringement especially in China where counterfeit product are very common (China does not recognize unregistered trademark rights). Protecting a company’s trademark is a strategic move in the long term and should be carefully considered.